26/11/2017 - Reportages



The intercontinental Longines Masters series commended with a silver Trophy at the 2017 Grand Prix Stratégie du Sport Awards, after the Paris 2014 - Olympic Games project. The Grand Prix Stratégies du Sport 2017, dedicated to shining the spotlight on the best in sports communication, wished to commend the unique nature of the Longines Masters series and confirmed its place amongst the greatest sporting events worldwide. Bringing together the best in equestrian sports and lifestyle on three continents, the event was honored, among 150 projects, with a Silver Trophy, ex-aequo with the happening campaign driven by Perrier – Roland Garros, just behind the ambitious “Paris Olympic Game 2024” project, supported by Mairie de Paris. “We are very happy to have received this distinction, a reward for our determination to magnify equestrian sports and bring them to the front of the international stage, alongside some of the biggest events and brands of sport industry. Thanks to the Longines Masters, we offer to our sport some of the finest showcases in Europe, Asia and America, and invite a wide audience to enjoy in a unique experience”, stated Christophe Ameeuw, CEO of EEM and Founder of the Longines Masters series. Whether in Europe, Asia and Americas, the Longines Masters series has already been commended on each of its markets: From its very first year, the American stage was voted “best indoor showjumping competition in America” by the North American Riders Group. In 2016, the Hong Kong stage won the award for “best experience at a professional sporting event”, at the Sports Industry Awards & Conference.

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